BrightGen Limited
a bright new generation
of business solutions
About Us
A pure-play Platinum Salesforce partner with a 100% delivery track record.

When Rob Stevens and Martin Tyte formed BrightGen in 2006, their vision was to create a new IT services company with a proven approach, working alongside a set of unique values, delivering Business Solutions on the latest Cloud Delivery model. During their careers they observed how legacy on premise solutions left the internal business teams frustrated. This frustration spanned all aspects of the business especially Sales, Marketing, Customer services, Finance and Product creation as they felt constrained due to lack of flexibility, cost of change, capital and operational costs, lack of innovation, loss of revenue and a general sense of missing business opportunities. It became clear that there was a huge need for a different approach.

The experiences of both Rob and Martin shaped their values, and created a strong drive to create a company that used a different approach. BrightGen's approach identifies and retains the customer's key requirements and success criteria as a priority. Business solutions are built utilising the Cloud Delivery model with BrightGen's partner, Salesforce. BrightGen build solutions that drive innovation, reduce costs, provide flexibility and the agility to meet the ever changing business challenges that our customers face. We love delivering solutions, happy customers, the Cloud and Salesforce for what it enables us to do on a daily basis.

The BrightGen team can make the changes that will leave your IT exceeding your own and your business user’s expectations.

BrightGen are truly excited to be involved in this transformational period in IT, delivering solutions that drive significant efficiencies, innovation and provide real business benefits to our customers. We guarantee success by utilising the skills and experience of some of the brightest individuals in the industry, with a dedication to customer service excellence spanning all propositions from project delivery to service management and innovative products.

The BrightGen team deliver business solutions based on the market leading Salesforce platform with experience and certifications across the product set. We remain focused on our customers' strategies and requirements throughout, covering their immediate and longer term strategic goals, ensuring a benefit from an immediate return on their investment while providing an excellent foundation for transformation success going forward.

Rob Stevens - Chief Executive Officer

Rob is the Co-Founder of BrightGen and has over 25 years experience in the IT industry.   Rob's career encompasses all sectors and aspects of the Business Solutions Delivery lifecycle.


Martin Tyte - Chief Operating Officer

Martin is the Co-Founder of BrightGen and has over 20 years experience as an IT Professional. Martin's career has encompassed Software Development,   Business Analysis,   Project Management and Account Management,   and has involved work in a variety of sectors including Utilities,   Insurance,   Transport,   Manufacturing and Telcommunications.


Steve Warner - Sales and Marketing Director

Steve is a seasoned IT professional with over 25 years in the industry.   Steve's roles have encompassed development,   marketing and business development,   and seen him start a number of companies.   Steve's mix of business and technical skills helps him to understand a customer's pain points and find the right solution.   Steve heads up business development,   partnerships and marketing for BrightGen.


Keir Bowden - Chief Technical Officer

Keir is a 25 year veteran of the IT industry,   and has been working with the Force.com platform since late 2008.   Keir holds all Salesforce.com certifications,   from Administrator through to Technical Architect.   Keir is also a Force.com MVP , one of only three people to be awarded this accolade in the UK, and a frequent blogger on Apex and Visualforce solutions.   Keir is responsible for the current and future technical strategy of Brightgen.


Chris Eales - Chief Architect

Chris has over 20 years of experience in the IT Industry,   covering all aspects of the Software delivery lifecycle and across all business sectors.   Chris has worked with Salesforce since 2007 and is certified across the whole product set,   including being a Certified Technical Architect,   this means Chris is ideally placed in his role as Chief Architect at BrightGen.   In this role,   Chris heads solution design activity at BrightGen,   mentoring team members and ensuring customer solutions conform to BrightGen and Salesforce best practice.


Russell Bird - Head of Delivery

Russell has over 9 years of experience of Project and Programme management in the IT industry,   with particular focus on projects with major business change all over the world.   Russ is responsible for all BrightGen project deliveries to our customers and works to ensure we retain our 100% delivery track record.


Clive Platt - Head of Service Management

Clive has over 24 years of experience in the IT industry,   with over 20 of those in service management.   Clive aims to build lasting relationships with our service customers while delivering continuous service and solution improvements.   Clive is responsible for managing all of BrightGen's service agreements,   with a particular focus on delivering real value beyond business-as-usual and targeting the upper quartile of our Service Level Agreements.


The BrightGen team can make the changes that will leave your IT exceeding your own and your business user’s expectations.

BrightGen has exceeded all expectations, both in delivery and ongoing Service Management. I can't praise them enough.
CIO, Global Manufacturing Company

We work with a number of market-leading customers, from a wide range of vertical markets. These include the Media, Finance, Retail and Foundation sectors. We have delivered some amazing and game-changing solutions and our 100% delivery track record speaks for itself.


  • Hi-Tech Manufacturing

    Challenge

    • TT Electronics (TTe) are a global electronics group supplying leading manufacturers in the defence, aerospace, medical, transportation and industrial markets. After a successful CRM implementation in partnership with BrightGen, TTe identified Force.com as the platform of choice for developing new applications.
    • TTe were keen to have an ongoing service management solution giving access to Salesforce and Force.com experts, to maintain and enhance their existing implementation and allow small applications to be developed in an agile fashion. Larger projects were to be scoped as part of the service management agreement, with the implementation funded through a specific statement of work.

    Approach

    • BrightGen work closely with TTe's business users, running workshops to capture requirements, creating protoypes to demonstrate functionality and producing high level solution designs. 'Show and tell' sessions are run regularly through the life of the each project to demonstrate progress and capture additional or changed requirements.
    • Code and configuration is regularly promoted to a sandbox reserved for business users so that the application can be demonstrated to a wider audience.

    Solution

    BrightGen have developed and delivered numerous applications to meet TTe's requirements, these include:

    • Intranet replacement, based on a branded Force.com site.
    • Sales reporting system, providing management view of actual orders, invoices and other key data by business unit.
    • Key Performance Indicator dashboard, optimized for viewing on iPad, providing the board with a view of performance against key metrics at the group level that can be clicked through to access business unit and site specific detail.
    • Key Account Management Plan providing a snapshot view of existing opportunities and relationships along with historical trends and future objectives.

    Result

    • BrightGen and TTe continue to work closely together, developing applications on the Force.com platform. As of March 2012, BrightGen have successfully delivered over 40 applications and enhancements.
  • Media

    BrightGen have exceeded all expectations, both in delivery and on-going Service Management, I cannot praise them enough.
    Group CIO

    Challenge

    • Guardian News Media (GNM), a major UK newspaper group, were looking to implement Salesforce CRM across the Digital Print and Workflow advertising teams to give a single customer view and visibility of account relationships, leads and opportunities. There was also a need to implement a replacement of their Order Entry system (ATEX) in a Phase2 implementation. Both initiatives were in support of the company strategy to adopt the Force.com platform as a strategic cloud platform for application delivery.
    • After implementation of CRM GNM were keen to have a fixed term support solution provided by Salesforce CRM subject matter and technical experts. Within the scope of the support solution there needed to be capacity to implement small scale changes and enhancements as the system stabilised and progressively adopted by the user community.

    Approach

    • BrightGen worked very closely with Guardian Business Analysts, running numerous workshops to review the key requirements and to capture details of the integration to the back office systems. A project plan was created in consultation with GNM and a collaborative approach adopted for delivery. This meant that Brightgen technical experts worked on site alongside a dedicated GNM project team of Business Analysts and key users.
    • Prior to ‘go live’ BrightGen engaged with the GNM system owners and formulated a 10 month managed service with a 40 hour monthly capped service hours limit for a fixed monthly cost. This approach not only ensured break/fix response, resolution and continuity of service, but also gave the flexibility and capacity for GNM to manage small changes into the system.

    Solution

    • Through a phased delivery approach, different business units’ requirements were finalised and modelled into Salesforce with end user training being delivered and the end of each phase. Also web services were built to manage the integration with their back-office order and invoicing systems utilising Oracle Service Bus.
    • Prior to implementation BrightGen used their proven set of ITIL based Service Management processes to ensure the smooth and efficient transition into a fully supported production support service. Key deliverables during transition were: setting service levels for break/fix and change request target response, restoration and resolution times; agreeing communication channels and escalation management processes; service reporting requirements and frequency.

    Result

    • Each phase was successfully delivered on time with a migration of over 150,000 Accounts and Contacts from multiple sources.
    • Once live BrightGen provided a 10 month fully managed service as planned during which 52 calls were successfully resolved within or exceeding the agreed service levels. This equated to over 263 hours of dedicated service hours, including the implementation of 17 separate change requests. BrightGen was also able to provide on-site training sessions, a system adoption strategy workshop and a system handover session as part of the service.
  • Utilities Company

    Challenge

    • The UK arm of a global utility company wished to implement Salesforce CRM and Chatter to support their energy efficiency initiatives, providing access to internal and external users and allow new products to be quickly launched.
    • The company required an ongoing service management solution giving access to Salesforce subject matter and technical experts, to both maintain their existing implementation and collaborate on new initiatives.

    Approach

    • BrightGen worked closely with the customer team of business specialists, running workshops to capture business requirements and producing a detailed design. An iterative approach was taken to development, including multiple 'show and tell' session to demonstrate progress and gather feedback as early as possible.

    Solution

    • Using an iterative approach focused on 'clicks not code', Salesforce CRM was configured to support the business requirements of both internal and external users. Workflow was utilized to produce a highly automated and controlled sales process. End user training was conducted by the company's training team, supported by BrightGen and using collateral provided by BrightGen.
    • Prior to the go live event, BrightGen used their proven set of ITIL based Service Management processes to ensure the smooth and efficient transition into a fully supported service. Key deliverables were: defining service levels for response and resolution of incidents and change requests; defined process to manage changes to the production system; service reporting format and frequency.

    Result

    • The system was deployed across three call centres and two partner businesses on time and to budget, including migration of existing Leads, Contacts and Accounts.
    • As of 2012, BrightGen continue to provide a full managed service combining incident management and continuous improvement, as well as helping the company to launch two new renewables initiatives. Chatter groups are used for collaboration between the BrightGen project teams and company business specialists. Chatter is also used to facilitate change management communications.
  • Energy

    This is a remarkable achievement and reflects the commitment, enthusiasm and hard work from everyone involved with this project.
    Project Manager

    Challenge

    • A major European energy company were looking to implement Salesforce Sales Cloud to support their gas sales business. Key business drivers included a consolidated sales excellence program, harmonisation of sales processes across geographies, data cleansing to provide a "single version of the truth" and consolidated reporting for senior management.
    • After the implementation, the company required a support facility to ensure a smooth transition to a live operational environemnt followed by ongoing Service Management.

    Approach

    • BrightGen worked collaboratively with the company's core team to ensure a full understanding of business requirements. A number of design workshops and interviews were undertaken to capture requirements, explain and demonstrate standard Salesforce functionality and produce an initial prototype design.
    • An iterative approach was taken for the development, including 'Show and Tell' sessions with the core team and the wider user community. Using this approach, BrightGen were able to demonstrate flexibility and include a number of additional requirements.

    Solution

    • BrightGen used a 'clicks not code' approach to maximize use of standard functionality, increase maintainability and reduce total cost of ownership. End-user training was carried out by BrightGen utilizing bespoke training collateral.
    • BrightGen used their proven set of ITIL based Service Management processes to ensure the smooth and efficient transition into a fully supported service post go-live with Service Level Agreements for response and resolution of incidents and change requests.

    Result

    • Salesforce Sales Cloud was deployed across 8 geographies, on time and to budget, including migration of cleansed data from legacy systems. The company gained immediate benefit from high levels of user satisfaction and adoption, and the ability to produce consolidated reports.
    • Due to the success of the initial project, BrightGen has been engaged to delivery several further projects to on-board other business divisions within the company to the Sales Cloud instance. BrightGen are also providing service management which includes an on-going program of continuous improvement.
  • Finance

    Challenge

    • A large investment finance company, were looking to develop an integrated solution, leveraging Salesforce and Eloqua, to enable the authoring, publication and subscription to articles on their investor information website. In this solution, Salesforce provided the article management functionality while Eloqua provided the notification of new or updated articles to subscribers.
    • The article information was to be provided in an XML feed, while subscriber information was to be captured and maintained Salesforce and replicated to Eloqua.

    Approach

    • During the initial discovery stage of the project, BrightGen proposed and created a 'Proof of Concept' to demonstrate how the integration of Salesforce and Eloqua would be accomplished.
    • After the successful Proof of Concept the solution was designed using an iterative process to ensure that the requirements of all stakeholders would be met.

    Solution

    • A custom application was built on the Force.com platform, article authoring and display being handled by Visualforce pages in conjunction with Force.com sites. Custom web services were written to facilitate communication between Eloqua and Salesforce.
    • BrightGen provided training to the company's key users and remote support for User Acceptance Testing. Prior to go-live all existing articles were migrated into Salesforce.

    Result

    • The system was deployed on time and to budget. BrightGen developed a US version as a follow-on phase.
    • The customer also took advantage of BrightGen service management to allow maintenance and improvements to be provided on an ongoing basis.
  • Retail

    Challenge

    • A leading European retail company were looking to replace their existing RightNow system with a Salesforce Service cloud implementation to support the self-service, knowledge base and contact us functionality of their web site.
    • Key requirements included unauthenticated access to knowledge articles via mobile device and browser, multi-language capability, capturing questions and feedback and the ability for end users to rank information quality.

    Approach

    • BrightGen worked closely with the customer's electronic channel team to produce detailed requirements and a solution design. Development of the solution took place over two iterations separated by a 'show and tell' session to capture improvements based on customer feedback.

    Solution

    • Building on the Salesforce Public Knowledge Base, BrightGen developed a public, branded Force.com site was developed to provide keyword search and article view functionality, with pages tailored to the detected device. This was seamlessly integrated into the customer web site using HTML iframes. A web form allowed capture of questions not covered by existing articles and user feedback, which automatically created a case in Salesforce and generated an email to the appropriate business unit mailbox.
    • Training was provided to the company's web team lead who then undertook training of staff in each of the European offices utilizing collateral provided by BrightGen.

    Result

    • The system was delivered in six weeks and to budget and is currently in use across 5 European operations.

BrightGen Ltd, Ginetta House, 155-157 Newland Street, Witham, Essex CM8 1BE   01376 520578 / 01376 519888   info@brightgen.com
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